What is Responsive Web Design?
Responsive web design adjusts to fit desktop, tablet or smartphones with no loss of readability or access for the user. A responsive site allows the text and images to stack and reconfigure so the site is readable no matter what device you access it on.
The technology consists of a mix of flexible grids and layouts, images and an intelligent use of custom style sheets. When the user switches from their laptop to iPad, the website automatically ‘responds’ to the user’s device to accommodate for resolution, image size and scripting abilities.
Forbes Magazine notes “If you’ve ignored previous warnings and your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014.” While this may be overstating, it is true that this option responds to the rising expectations of consumers who access the web using multiple devices.
Google recommends responsive web design because having a single URL for desktop and mobile sites make it easier for Google to assign indexing properties to the content. Google says “90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.” Responsive websites simplify internet marketing and SEO.