Focus Groups

For certain problems, focus groups allow us to delve beneath the surface of complex questions in a way that exposes valuable insights into group thought and behavior. Focus groups offer the advantage of open-ended inquiry, giving participants the opportunity to share their emotional and intellectual response on a product or topic.

Younger Associates handles scheduling, logistics, screening and recruitment, facilitation, and analysis based on the client’s needs.

If your company or organization is interested in focus group planning, Younger Associates can provide specific details based upon your needs.