Home - Younger Associates Advertising & Market Research
Market Research / AdvertisingAdvertisingMarket Research

Sharon Younger

PROFESSIONAL EXPERIENCE:

YOUNGER ASSOCIATES, LLC
President, Market Research and Consulting Firm

UNION UNIVERSITY
Director, Center for Business and Economic Services
Assistant Professor:  Market Research, Consumer Behavior, Advertising

BENDIX DIVISION, ALLIED SIGNAL CORPORATION
Senior Pricing Analyst

EDUCATION:

Ph.D., BusinessThe Union Institute, Cincinnati, OH
M.B.A., ManagementUniversity of Memphis, TN, magna cum laude
B.S., AccountingUnion University, Jackson, TN, magna cum laude

Areas of Expertise

  • Project Management
  • Public Involvement
  • Meeting Facilitation
  • Strategic Planning
  • Economic Analysis
  • Market Research

SELECTED PROFESSIONAL PROJECTS:

Tennessee Valley Authority

  • Coordination of economic development marketing and research activities in the eight-state region for TVIDA, the coalition for economic development
  • Potential freight movement and feasibility study for a proposed intermodal port facility at Cates Landing
  • Target marketing research and strategies for the plastics and automotive industries.

Republic of Cameroon, Africa; U.S. Trade Development Agency

  • Development of a feasibility plan to attract World Bank and other international financing initiatives for the development of a deepwater port in the city of Limbe

Federal Interstate 69 Route Study

  • Economic Impact and Demographic Analysis for proposed route through Indiana, Kentucky, Tennessee and Arkansas
  • Background research for drafting congressional resolution

EDA/International Economic Development Council (IEDC)

  • Selected to brief congressional staffers on key economic development initiatives at the IEDC

McKellar Sipes Regional Airport

  • Passenger and freight movement analysis
  • Passenger demand study, results used to attract a new airline to serve the airport

Northwest/KLM Airlines

  • Economic Impact Study for the Memphis-Amsterdam Route
  • Presentation of findings to City and County Government, State Legislature

Memphis Shelby County Port Commission

  • National economic impact analysis for a proposed $320 million intermodal terminal (Memphis SuperTerminal) linking barge transport to five Class I rail systems and truck terminals.
  • Development plan for Pidgeon Industrial Park, a 2,000 acre tract adjacent to the SuperTerminal site.  Identification of freight-related industries and heavy industrial operations requiring a site location with the infrastructure provided by the Pidgeon site.

Federal Economic Development Administration (EDA) Study

  • Demographic and Labor Market Analysis for an economically depressed area of the city of Jackson, TN
  • Development of Strategic Action Plan for creating jobs and increasing income

Oklahoma University, Economic Development Institute

  • Faculty instructor of target marketing and economic development strategy

Memphis Area Chamber of Commerce, Memphis, TN

  • Cost/Benefit Analyses for Prospect Incentive Packages
  • Ten Year Economic Impact Study of “America’s Distribution Center” Industry Recruitment Program

Development of Industrial Recruitment Materials

  • Won Best of Class awards from American Economic Development Council and the Southeastern Economic Development Council for brochures, ads, and presentation materials

Industrial Development Boards

  • Development of planning matrixes for awarding PILOT agreements and other economic development incentives for industrial recruitment

West Tennessee Industrial Association

  • Creation of an annual economic development marketing strategy for 10 years
  • Development of economic development data tools and recruitment for 10 years materials

Industrial Development Boards

  • Economic impact analysis, cost-benefit analysis and ongoing economic development consulting for Shelby County, Knox County, Rutherford County, Wilson County, Madison County.
  • Development of planning matrixes for awarding PILOT agreements and other economic development incentives for industrial recruitment

Chattanooga Chamber of Commerce

  • Refinement of economic development plan for expanding the economic sectors of food processing, electric vehicle manufacturing, rehabilitative medical sciences, finance and insurance.
  • Development of strategic action plans

Professional Societies/Affiliates

  • Tennessee Economic Development Council
  • Economic Development Institute
138 Carriage House Drive | Jackson, Tennessee 38305 | 731.668.7367 | Fax 668.0042