Leigh Anne Bentley
PROFESSIONAL EXPERIENCE:
YOUNGER ASSOCIATES, LLC
Marketing Services Manager
FREELANCE
Marketing Consultant
THE MORIAH GROUP
Marketing Manager
EDUCATION:
M.B.A., General Business – University of Tennessee at Chattanooga
B.S., Marketing - University of Tennessee at Chattanooga
Specialized Skills
- Strategic marketing development
- Project management
- Message development
- Broadcast production
- Event planning
SELECTED PROFESSIONAL PROJECTS:
XMC, Inc. , Authorized Xerox Agent / Dealer
- Developed complete marketing strategies plan for Jackson, Nashville, Huntsville, and Memphis markets including corporate branding
- Coordination of media relations plan
- Execution of marketing promotions including newspaper, magazine, on-line, radio, and product premiums
- Working with the Xerox co-op program
Commercial Bank and Trust Company
- Marketing coordination and implementation for bank launch in the Jackson market
- Coordination of media relations in Jackson, Memphis and DeSoto County
- Coordination of corporate sponsorships throughout the Jackson area
Town and Country Realtors
- Coordination of TV production
- Coordination and implementation of re-launch / re-brand of Town and Country Realtors after breaking from GMAC
Casey Jones Village and Brook Shaw’s Old Country Store
- Developed complete marketing strategies plan
- Coordinated and facilitated focus groups for continued growth and increased customer service
Hosanna Community
- Development of marketing plan and branding campaign
- Coordination of public and media relation campaigns
- Coordination of introductory video
- Coordination of regular newsletter production
Huddle House Restaurants
- Planning and execution of regional promotions including: in-store point of purchase, television and radio spots, direct mail and billboards for over 360 stores
Chattanooga 311 campaign
- Coordination of logo development and branding campaign
- Coordination of primary research
Fusion Fitness and Physical Fitness
- Developed marketing communications plan